Preserve shopper intent beyond the current visit.
Add storefront save controls, confirm the shopper action, and review which products are earning wishlist demand.
Wishlist, from storefront action to merchant follow-up.
See how Wishlist moves from a clear storefront action to accurate product context and merchant follow-up.
Keep saved lists organized
Review wishlist records without losing the product associated with each save.
Included:
- List activity
- Shopper context
- Saved status
See popular saved products
Compare wishlist demand across products before those shoppers place an order.
Included:
- Product totals
- Demand prioritization
- Exportable activity
Connect intent to outcomes
Keep wishlist activity available alongside the merchant's other demand workflows.
Included:
- Activity history
- Product context
- Order visibility
Confirm every save
Change Save to Saved immediately, then remove the state correctly when a shopper unsaves.
Included:
- Accurate saved state
- Reversible action
- Clear storefront feedback
Why merchants use Wishlist.
Each Wishlist capability supports the same product-specific workflow without mixing unrelated shopper actions.
Reduce lost intent
A shopper can keep a product without buying during the current session.
Understand product interest
Saved-product activity provides a demand signal before checkout.
Work across storefront surfaces
Wishlist controls can be configured for supported product and collection placements.
Wishlist in six practical views.
Wishlist workflow, step by step.
The storefront confirms the shopper action immediately.
The saved product remains tied to wishlist activity.
Product-level wishlist reporting helps prioritize follow-up.