Make each storefront workflow fit the merchant's theme.
Adjust labels, colors, forms, visibility, and launch checks while keeping each widget's behavior distinct.
Customization, from storefront action to merchant follow-up.
See how Customization moves from a clear storefront action to accurate product context and merchant follow-up.
Customize Back in Stock
Control the product-page button and request form without changing its demand-capture behavior.
Included:
- Button label
- Form fields
- Product-page appearance
Customize PreOrder
Match preorder offer and confirmation wording to the merchant's launch.
Included:
- Offer label
- Form content
- Confirmation state
Customize Wishlist
Choose supported collection and product placements and keep Saved state clear.
Included:
- Collection controls
- Product controls
- Saved-state styling
Review Low Stock before launch
Confirm threshold, message, placement, and theme block before publishing.
Included:
- Launch check
- Threshold message
- Responsive preview
Why merchants use Customization.
Each Customization capability supports the same product-specific workflow without mixing unrelated shopper actions.
Preserve feature meaning
Customization never causes one block to render another feature.
Use theme app extensions
Merchants preview changes through Shopify's Theme Editor.
Keep mobile readable
Controls and forms are tested at narrow storefront widths.
Customization in six practical views.
Customization workflow, step by step.
The merchant opens the matching customization tab.
Labels, fields, colors, and visibility are updated.
The storefront block is checked before the theme is published.